Freia Melkesjokolade Milk Chocolate, 250 g

Product Information

Nidar is the big rival to Freia and is based out of Trondheim in central Norway. The company began in 1912, with Christmas and Easter marzipan the first notable products.

Freia is a Norwegian chocolate brand. The brand is known for Freia Melkesjokolade and Kvikk Lunsj, as well as for other candy and dessert products. [1] The company was acquired by Mondelez International in 1993, and liquidated in 2017. The vast majority of chocolate on sale in most Norwegian stores comes from just two companies: Freia and Nidar. Of course, major brands like Mars, Twix and Kinder are also available on the shelves in Norway, but that's not what this article is about. In 1980 the company merged with a Bergen-based company to create ‘Beregene Nidar' but 17 years later, the Nidar name was restored and all Bergen production moved to the Trondheim facility. Today the company is part of the giant Orkla corporation. Large chocolate bars In the harsh 1930s, Freia Milk Chocolate was marketed as follows: “This top quality chocolate is made by Norwegian milk with Norwegian capital and Norwegian workers”.Freia Melkesjokolade, or Milk Chocolate is a Norwegian classic! This is the most sold chocolate in Norway since the 1960s, and is marketed as en liten bit av Norge (a small piece of Norway). Personally I find it creamy and sweet, and its definitely one of my favorite Norwegian chocolates! Can’t wait until you come to Norway? Buy Freia Firkløver Milk Chocolate here (Etsy) Stratos Chocolate bar The Kvikk Lunsj chocolate bar consists of four rectangular wafers covered in milk chocolate. The wafers can be split apart, so that you can easily share. During a year, the average Norwegian consumes nine Kvikk Lunsj chocolates, and it is especially popular during Easter when Norwegians head to the mountains to ski. Each year, 50 million bars are produced.

Can’t wait until you come to Norway? Buy Freia Milk Chocolate bar here (Etsy) Freia Firkløver Milk Chocolate bar On my recent trip to Svalbard, I stumbled upon Fruene cafe which did a roaring trade in its homemade chocolate. I did my bit for the cause and tested out a couple. My favourite? The creamy white chocolate bar complete with polar bear print! Despite its popularity in Norway, Kvikk Lunsj is relatively unknown outside of Scandinavia. However, it's worth seeking out if you're ever in Norway or the surrounding countries. It's a delicious and uniquely Norwegian chocolate that's sure to delight your taste buds and give you a taste of Norwegian culture and tradition. Most commonly sold in bags, Smash is also available in bar form. That's simply a regular chocolate bar containing bits of Smash, rather than being one big Smash bar! Kvikk Lunsj There has also a peanut version round and about called ‘Peanøtt Kubbe' although I haven't seen it for a while. The peanut taste is much more overpowering than the rice of the original. However, I'm not sure whether that's because that's the genuine taste, or because I really don't like peanuts very much! TroikaFreia Firkløver(four-leaf clover) chocolate is the same as the classic Freia Milk Chocolate, but comes with roasted pieces of hazel nut. It was first sold in 1926, and is a favorite chocolate amongst many Norwegians. Freia melkesjokolade was created in 1905 by the newly hired manager Johan Throne Holst (1868-1946). When he took over management, he realized that there was a potential market for edible milk chocolate, in addition to the dark chocolate and other minor products Freia were producing at the time. It became a success. However, it was not until the 1920s that regular people had the money to buy chocolate, as it was a luxury product at the time. The chocolate is consistently marketed to create national romantic associations - as the essence of everything that is Norwegian. Photo on the left shows the importance of Freia Melkesjokolade in Norway. The art piece is located in Grünerløkka neighborhood in Oslo. (Photo by: Metro Centric) I will have caused outrage among my Norwegian readers for not starting with Freia's Kvikk Lunsj, the most iconic chocolate in Norway. It has such status because it's synonymous with the one true love of all Norwegians: the outdoors.

Of course, it would be wrong to stop just with the big two. Norway has its fair share of entrepreneurs trying to make it in the chocolate world. Up in Bodø, British chef Craig Alibone has made quite the name for himself with his premium chocolate brand and shop. Read this interview with him to find out more. Craig Alibone It was engineer Jørgen Holmsen who discovered the ‘airy' Aero chocolate bar at a trade fair in Germany, and returned to the Nidar factory to try to create something similar.Freia Melkesjokolade ( lit. 'Freia milk chocolate') is milk chocolate from the Norwegian chocolate brand Freia and has been the most sold chocolate in Norway since the 1960s. The chocolate was launched in 1906 after a Swiss recipe, originally called 'Freia Melkechokolade'. In the 1920s it was considered ”Europas bedste spisechokolade” (Europe's best dessert chocolate), and people would often add that it was Norwegian, to underline that it was not imported. [1] It was only after the chocolate again became available after World War II, that the name was changed to "Melkesjokolade" (Milk Chocolate) due to the spelling reform of 1939. After Kraft's acquisition, most of the operation remains at Freia's factory in Oslo. Parts of production have been outsourced to Lithuania, Estonia and Sweden, following restructuring from the parent company in the mid-2000s. Since 2012, the owner has been Mondelēz International. Kvikk Lunsj is a chocolate bar made by the Norwegian company Freia. It consists of four thin wafers filled with milk chocolate, and is similar in size and shape to the KitKat chocolate bar. However, Kvikk Lunsj has a distinct taste and texture that sets it apart.